April 22, 2011

You, Me, and Beer

Yes or no, success or failure, love or hate, friends or enemies, peace or war, friendship or loneliness....

Throughout history, there has been only one constant remedy to all of these polar opposites...beer. No matter what the circumstance.  No matter what era.  No matter what region of this world.  Beer has always been, and always will be, a central ingredient conquering these great divides.

It may sound crazy, or even absurd, that Beer can have this kind of power.  But just take a minute to think about it.  Forget about the cultural stigma associated with drinking a "alcoholic beverage".  We have all seen it in movies and read it in books, we have all experienced it in our own lives.  Beer is the great equalizer.  It shows us who we truly are, when all our worries and griefs are stripped from consciousness.  That is the power of Beer, that is the beauty.

So when a friend came to me, suggesting we
create our own incarnation of a Beer, there was no contemplating the idea.  I knew what the possibilities were.  I knew what we could create, and I knew what I, what WE had to do.  How could I turn down a opportunity to not only create a substance that could change peoples lives, but also change my own?

I have drifted through life, waiting, always waiting, waiting for something that would make me worthy, something that will make me feel accomplished as a a human being.  Then I found this...this unexpected, amazing outlet of creation, brotherhood, happiness and possibility.   This blog, everything you see here, these words you are reading, they are all a culmination of one thing...a idea, a thought, a dream.  That idea happened to be brewing Beer, and all the joys associated with this timeless art.

This is the beginning of The Ranch Brewing Company.....We welcome you to join us, on our odyssey to enlightenment, success, and of course....great Beer.

- El Zurdo

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